CO₂ offsets purchased for 2022

Based in a region prone to poverty and severe drought, this initiative tackles one of the major causes of deforestation in Brazil: illegal logging. The Ceará project has switched the fuel used by five ceramic factories from illegal firewood to agricultural and industrial residues. This biomass would have otherwise been discarded as waste, so the fuel switch not only transforms residues into something useful but also enables many local individuals to make a living - or complement their income – by supplying biomass waste directly to the factories.